Agency partner program

The most proactive
agency partnership
program on the internet.

Our goal: make your jobs easier and help you grow.

Apply to Partner

Checkout drop-off is up 14% this week on Marlow Home.

This weekNorthwind Agency wrote about exactly this. Their three fixes match your store.

Book a CallBooked · Thu 2:00 pm

More meetings, already qualified.

Revenue found this month
$0

More revenue from every client.

Your dedicated CROMarlow Home · this week
148K98K49K0
All Sessions
148K
Begin Checkout
14K
Purchase
3.5K
$1.14M lost at checkoutAbout 1 hour per site

Less senior time per client.

The agency's problem

Two costs every agency carries.

Finding the brands who need you right now, and the senior hours it takes to read every client's data.

Top of funnelFinding brands who need you right now

Most leads arrive cold, at the wrong moment, from a store you have never seen. The ones that close are the ones that already needed you when you called.

Cost to serveReading every client's data

Before anyone on your team can act, a senior person has to read each client's numbers and decide what matters. Those are the most expensive hours in the agency, spent again every month.

Leads

Leads that arrive already needing you.

Every meeting is pre-qualified by demographics for an ICP match, and in a present, immediate, identifiable need.

Sample store shown. The matching engine rolls out with the founding cohort.

Checkout drop-off is up 14% this week on Marlow Home.

This weekNorthwind Agency wrote about exactly this. Their three fixes match your store.

Book a CallBooked · Thu 2:00 pm
From Northwind Agency

Three fixes for checkout drop-off on Shopify

ICP matchBehavior match
On Northwind's calendar

1. Your expertise

An article or a video under your agency's own banner. You write it once. Heatmap chooses the channel and the targeting rules.

2. The double match

It reaches merchants who match your ideal client profile and whose store shows the need right now, like checkout drop-off rising this week.

3. A booked meeting

The merchant sees it inside Heatmap as an observation, with your starter offer and a Book a Call button. The meeting lands on your calendar.
Push offers

Offer a teardown to your best-fit brands.

Push an offer to the merchants who match your ideal client. You record the teardown on their real behavior data, so every point you make is grounded in data before the first call.

Your perfect-match ICP
You choose the profile. Heatmap finds the stores that fit it.
Their real data
You get the store's behavioral data to build the teardown from.
An easy yes
A teardown of their own store is the offer a merchant says yes to.

Merchants opt in before any store data is shared with any partner.

New push offer0 stores match

Who should see itShopifyApparel$2M to $10M
Teardown: your checkout in six minutesRecorded on their last 30 days of sessions
Send OfferSent to 23 stores4 calls booked
Delivered0%
The Revenue Success Team

Works for your agency,
not around it.

Heatmap finds and validates opportunities. Your team decides what to recommend and does the work. Everything we identify comes to you first.

Every partnerOpportunities on your clients' stores, as they appear

The team is included with every Heatmap account, so it is on every client you bring at no extra cost. It watches their stores, flags what is worth acting on and brings it to your team.

We don't sell services, implement changes or present findings to your clients without you.

Scaling partnersA senior CRO dedicated to your agency, at cost

Bring around 40 brands and a CRO on the Revenue Success Team works for your agency alone, for what their time costs us and nothing on top. About an hour per site: validating the AI findings and preparing each account for the person on your team who owns it.

Rules of engagement

Your clients stay yours.

Three rules we hold to. Full terms live in the partner agreement.

  1. Registered to you from day one

    Every client you bring is registered to your agency from day one.

  2. No competing agencies in your accounts

    Merchants registered to your agency never see another partner's content, offers or Book a Call observations inside Heatmap.

  3. We don't go around you

    Outside of product support and billing, we don't contact your clients about strategy or services without looping you in.

What partners get

Everything in the program,
in one place.

The terms you may already know from heatmap.com, all still here.

  1. Up to 20% commission

    On every client you bring, as commission or passed to them as a discount. Paid out through Partner.io, on Stripe.

  2. Agency CRO certification

    A Heatmap certification your team can put in front of clients.

  3. A listing in the directory

    Brands looking for a partner find you on heatmap.com.

  4. Early access to beta features

    New tools in your hands before they ship to everyone.

  5. Co-selling and client support

    Direct access to our team, on the call and in the account.

  6. Ongoing education and training

    Sessions and playbooks on turning findings into fixes.

You're never alone

Our best agency partners are the ones who ask.

Give us the chance to deliver, we're here for you.

  1. Strategy sessions

    Time with Olaf, our Head of CRO, to work on a client's site.

  2. Quick reviews

    Send Olaf a new page for a fast, honest take.

  3. Brainstorming

    Pull in any Heatmap team member to think through a problem.

  4. Talent support

    We have helped partner agencies hire qualified people.

  5. AI analysis

    We run the numbers on a client site for you.

  6. Co-marketing

    Your articles on the Heatmap site and in the site-owner newsletter, under your own banner.

Founding partners

The first 7 agencies set the program.

Founding status is permanent, and so is what comes with it. Partners who join later get the program. Founding partners get it first, and keep the name.

What founding partners get

  • Permanent founding status and tier
  • First access to the matching engine and a dedicated CRO
  • A direct line into the roadmap
  • Featured placement in co-marketing

What we ask in return

  • Regular feedback sessions
  • Contributed content: articles and videos under your banner
  • A case study once the results come in
Where things stand

What's live today, and what's next.

One list, so nothing above has to carry a disclaimer.

Live now

For every partner, today

  • The Revenue Success Team on every account
  • The Agency Portal: every client site from one login
  • Up to 20% commission
  • Agency CRO certification and the directory listing
  • Co-selling and client support
  • Referrals, made by the partnerships team

With founding partners

Rolling out with the first cohort

  • The matching engine: your content delivered as observations
  • Push offers to your best-fit stores
  • A senior CRO dedicated to your agency

On the roadmap

After the first cohort

  • The Partners Win Board: your wins pushed to social media, with credit to every tech partner involved
  • The Expert Center: your own corner of heatmap.com, matched to merchants automatically
  • Applications and onboarding that run themselves
The payoff

Top of funnel, top line, opex.

Every part of the program serves one of the three.

  1. 1More meetings, already qualified.
  2. 2More revenue from every client.
  3. 3Less senior time per client.
How it works

Six steps from your application to your first referral.

  1. 1. Apply

    Tell us about your agency and the clients you run.

  2. 2. A fit call

    We talk through your work, your skills and your signature moves, so we can match you well and market you later.

  3. 3. We review your work

    We research your agency and look at what you have shipped.

  4. 4. NDA and referral agreement

    We sign both, so referrals and data are covered from day one.

  5. 5. We find merchants who need you

    Heatmap's own channels surface the merchants who need your kind of support.

  6. 6. We refer them

    The introduction comes to you, with the store's data behind it.

Partners

Agencies that run Heatmap.

ConversionWiseThat WorksSplitBaseSurefootAvexAbsolute WebIrish Titan

"heatmap's revenue-based analytics were instrumental in uncovering this opportunity. Seeing exactly how users interacted with the collection pages, and how it correlated with revenue, gave us the confidence to implement these changes. The data spoke for itself."

Jordan Hill

Jordan Hill, Founder, That Works Agency

New to Heatmap?

Analytics that put a dollar figure
on every element of a store.

Clarity, Hotjar and Lucky Orange count clicks. Heatmap ties every click, scroll and session to the revenue it led to, so your recommendations arrive priced.

HeatmapLive
Most clicked: Shop New Arrivals · 1,960FewerMore
Every block on the page, with what it earned attached.

Revenue per element

What every button, image and block earned. Not clicks: dollars.

Tests judged on revenue per session

A/B tests read in dollars per visit, not conversion rate alone, so a winner is a winner on the P&L.

The Attention Map

Every page cut into 20 bands: how many people reached each one, and how many actually took it in.

A two-minute install

One snippet per platform: Shopify and Shopify Plus, WooCommerce, BigCommerce, Webflow, custom builds.

No page-speed cost

An 8kb snippet with Website-Speed Protection built in, split-tested across $2M+ of revenue with no change in performance.

GDPR compliant

Fully GDPR compliant, and recording follows the store's own consent banner.
Apply

Apply in two minutes.
Hear back in a day.

Tell us about your agency and the clients you run. We review every application and reply within one business day.

Agencies serving ecommerce brands
Shopify and the other platforms your clients sell on.
Or talk it through first
Our partnerships lead takes the fit calls. Book one from any button on this page.

Let's make your job easier.

Apply in two minutes, or book a call and talk it through.

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TommyHead of Partnerships

Let’s find a time.

Pick a day, then a time, then tell us where to send the invite.